Off to a good start.

Schwebel's® Hearth Breads & Donaldson Farms Honey, Designed by Levitskie Creative, Wins American Package Design Awards We are excited to announce not only one but TWO awards given to the design team at Levitskie Creative for our work on Schwebel's® all-natural hearth breads and Donaldson Farms all-natural, farm fresh honey....

Sustain. Renew. Refill.

As we stare down the anniversary of the shift to “Life, Pandemic Style,” stuck in the house barely leaving for anything but the necessities, one thing my husband and I have realized is we make A LOT of garbage. On the bright side, about half of it is recyclable, but...

Stop Pivoting – Start Planning for Flexibility

Our team was having a discussion the other day about all the articles we’ve been reading that mention the word “pivot.” It’s enough to make us dizzy. What does the word really mean, anyway? According to Webster’s, when used as a verb, it means “to turn on or as if...

New Year, New Hope

As the new year gets underway and people search for hope and clarity in these unprecedented times, is it any wonder or coincidence Pantone’s pick for color of the year? Pantone 17-5104 Ultimate Gray & Pantone 13-0647 Illuminating. (more…)

The One Thing You Need for 2021

I’ve always loved the phrase, “when life gives you lemons, make lemonade.” Other than fresh squeezed lemonade being a very tasty beverage, (just ask Chick-fil-A fans), the simple words have a very clear meaning. Even in the sourest of circumstances, you can make something sweet! And in 2020, no matter...

’Tis the season

The 2020 holiday season is like no other we’ve likely experienced before and I’m sure we’re all desperately trying to lift not only our own spirits, but our family members and friends, as well. How do we do this? Through Food? Drink? Shopping? All three? Yes, yes and YES! I...

New Product Spotlight

’Tis the season for some limited-edition holiday flavors! Schwebel’s® has introduced a brand-new line of all-natural hearth breads bursting with real cinnamon, spices, whole cranberries and bits of natural orange – perfect for your holiday brunch celebrations. (more…)

Brand with Love

A few weeks ago, I was asked by a fellow female entrepreneur and business coach to name a quote that had special meaning to me. Put on the spot, I have to admit I immediately drew a blank. After a few seconds of racking my brain, the first thing that...

Claim Confusion

Are you putting the right claims on your package? One cannot argue the fact that we as consumers are influenced by packaging. A great design is like pheromones, we see something we like and the alarms start sounding in our brains. Matter of fact, Packaging Digest reported an estimated one-third...

It’s Okay to Be a Stalker

How to find out if your better-for-you brand fits in AND stands out. I was cleaning out my inbox the other day and came across an article in a recent edition of Confectionery News that absolutely stopped me DEAD in my tracks. Staring at the landing image, with my mouth...