One Day at Expo East.

Can you really do Natural Products Expo East, the natural foods trade show, in one day? In a word…no. But can you see and taste tons of incredible things and meet many, many, amazing people? Absolutely! Here are the key (and completely random) takeaways from my very speedy 6-hour tour....

Two wins are better than one.

We are proud to announce that Levitskie Creative has been awarded 2 GDUSA American Package Design Awards. The honors go to Buttzville Brewing Company for their line of craft beer labels & Dr. Tim’s Pet Food Company, for their extensive line of pet food packaging. Buttzville Brewing Company was opening...

The Do’s and Don’ts of Reducing Packaging

The Do’s and Don’ts of Reducing Packaging

Don’t get me wrong. We’re all for brands scaling back the amount of packaging they’re using to reduce costs and improve their carbon footprint. Seriously, big cheerleaders. But trust me, there is a right way, and a wrong way, to do it. For example, when I opened a “luxury” subscription...

Is Your Brand Sending the Right Message?

Is Your Brand Sending the Right Message?

At first glance, does the image above make you happy? All the bright colors, the cut-out hand prints and childish scribbles... but look a little closer, and you’ll see a lot of the crayon colors are red, white, and blue, and many of the scribbles are images of the Twin...

The Novelty of Novelty

The Novelty of Novelty

You’re vacationing in the mountains of New England, smelling the fresh pine scent of the evergreens as you stroll down a cute little main street, popping in and out of every souvenir and novelty shop you encounter. You could purchase SOMETHING from every store you enter, especially if you have...

Delicious Food Package Design

2 Essential Elements of Delicious Food Package Design

At a recent networking event, after introducing myself to the group, one of my colleagues piped up with some thoughts on package design. “I do not want to see a brown bag of chips. EVER,” she said. “Chips in a brown bag CANNOT be good!” We chatted briefly about the...

Packaging. Your Product’s Home.

As you drive around, I’m sure you’ve noticed the housing market has exploded. It doesn’t seem to matter where you live either, lawns are littered with For Sale sign after For Sale sign. There seem to be a few tell-tale signs of a house going on the market, too. First,...

Recycling. Is it just a myth?

The weekend after Earth Day, I was at a swap meet in Carlisle, PA when I stumbled across a 50-year old Coca-Cola bottler’s ad. The headline read “Stop litter. If you love me don’t leave me.” and the image showed their line-up of aluminum cans and reusable glass bottles with...

Off to a good start.

Schwebel's® Hearth Breads & Donaldson Farms Honey, Designed by Levitskie Creative, Wins American Package Design Awards We are excited to announce not only one but TWO awards given to the design team at Levitskie Creative for our work on Schwebel's® all-natural hearth breads and Donaldson Farms all-natural, farm fresh honey....

Sustain. Renew. Refill.

As we stare down the anniversary of the shift to “Life, Pandemic Style,” stuck in the house barely leaving for anything but the necessities, one thing my husband and I have realized is we make A LOT of garbage. On the bright side, about half of it is recyclable, but...