The Novelty of Novelty

The Novelty of Novelty

You’re vacationing in the mountains of New England, smelling the fresh pine scent of the evergreens as you stroll down a cute little main street, popping in and out of every souvenir and novelty shop you encounter. You could purchase SOMETHING from every store you enter, especially if you have...

Delicious Food Package Design

2 Essential Elements of Delicious Food Package Design

At a recent networking event, after introducing myself to the group, one of my colleagues piped up with some thoughts on package design. “I do not want to see a brown bag of chips. EVER,” she said. “Chips in a brown bag CANNOT be good!” We chatted briefly about the...

Packaging. Your Product’s Home.

As you drive around, I’m sure you’ve noticed the housing market has exploded. It doesn’t seem to matter where you live either, lawns are littered with For Sale sign after For Sale sign. There seem to be a few tell-tale signs of a house going on the market, too. First,...

Recycling. Is it just a myth?

The weekend after Earth Day, I was at a swap meet in Carlisle, PA when I stumbled across a 50-year old Coca-Cola bottler’s ad. The headline read “Stop litter. If you love me don’t leave me.” and the image showed their line-up of aluminum cans and reusable glass bottles with...

Off to a good start.

Schwebel's® Hearth Breads & Donaldson Farms Honey, Designed by Levitskie Creative, Wins American Package Design Awards We are excited to announce not only one but TWO awards given to the design team at Levitskie Creative for our work on Schwebel's® all-natural hearth breads and Donaldson Farms all-natural, farm fresh honey....

Sustain. Renew. Refill.

As we stare down the anniversary of the shift to “Life, Pandemic Style,” stuck in the house barely leaving for anything but the necessities, one thing my husband and I have realized is we make A LOT of garbage. On the bright side, about half of it is recyclable, but...

Stop Pivoting – Start Planning for Flexibility

Our team was having a discussion the other day about all the articles we’ve been reading that mention the word “pivot.” It’s enough to make us dizzy. What does the word really mean, anyway? According to Webster’s, when used as a verb, it means “to turn on or as if...

New Year, New Hope

As the new year gets underway and people search for hope and clarity in these unprecedented times, is it any wonder or coincidence Pantone’s pick for color of the year? Pantone 17-5104 Ultimate Gray & Pantone 13-0647 Illuminating. (more…)

The One Thing You Need for 2021

I’ve always loved the phrase, “when life gives you lemons, make lemonade.” Other than fresh squeezed lemonade being a very tasty beverage, (just ask Chick-fil-A fans), the simple words have a very clear meaning. Even in the sourest of circumstances, you can make something sweet! And in 2020, no matter...

’Tis the season

The 2020 holiday season is like no other we’ve likely experienced before and I’m sure we’re all desperately trying to lift not only our own spirits, but our family members and friends, as well. How do we do this? Through Food? Drink? Shopping? All three? Yes, yes and YES! I...