’Tis the season

The 2020 holiday season is like no other we’ve likely experienced before and I’m sure we’re all desperately trying to lift not only our own spirits, but our family members and friends, as well. How do we do this? Through Food? Drink? Shopping? All three? Yes, yes and YES! I...

New Product Spotlight

’Tis the season for some limited-edition holiday flavors! Schwebel’s® has introduced a brand-new line of all-natural hearth breads bursting with real cinnamon, spices, whole cranberries and bits of natural orange – perfect for your holiday brunch celebrations. (more…)

Brand with Love

A few weeks ago, I was asked by a fellow female entrepreneur and business coach to name a quote that had special meaning to me. Put on the spot, I have to admit I immediately drew a blank. After a few seconds of racking my brain, the first thing that...

Claim Confusion

Are you putting the right claims on your package? One cannot argue the fact that we as consumers are influenced by packaging. A great design is like pheromones, we see something we like and the alarms start sounding in our brains. Matter of fact, Packaging Digest reported an estimated one-third...

It’s Okay to Be a Stalker

How to find out if your better-for-you brand fits in AND stands out. I was cleaning out my inbox the other day and came across an article in a recent edition of Confectionery News that absolutely stopped me DEAD in my tracks. Staring at the landing image, with my mouth...

Snacking in the Better-For-You Space

Who’s eating what? Are you selling to the right audience? We decided to plant a garden this year and our zucchini seemed to explode all at once. Maybe this is how it goes with squash but looking for other ways to eat it, I decided to try my hand at...

Navigating the New Normal

What innovative brands are doing NOW to move forward in a post-pandemic world. I think it’s finally setting in that a world already changing at fairly break-neck speed has experienced a cataclysmic social shift that is most likely going stay around for a while. Our American way of life has...

Put Your Best Color Forward

How many times have you bought a shirt or a new piece of clothing because the color looked just right on you? When it comes to color, we all have a favorite and we want to wear what we look best in, to put our best foot forward. In packaging,...

Lost OR Found

The one thing your packaging needs to sell better online. I was doing some online shopping the other day (okay, full disclosure, lately I’m doing some online shopping EVERY day), when I came across an adorable package in one of my Google searches – I just loved the colors and...

New Products Spotlight

We love to look at new products and check out the designs along with the latest and greatest techniques used for each package. This makes our shopping trips super long at the stores but the internet offers all of the innovation and new products we could ask for right at...