What innovative brands are doing NOW to move forward in a post-pandemic world. I think it’s finally setting in that a world already changing at fairly break-neck speed has experienced a cataclysmic social shift that is most likely going stay around for a while. Our American way of life has...
How many times have you bought a shirt or a new piece of clothing because the color looked just right on you? When it comes to color, we all have a favorite and we want to wear what we look best in, to put our best foot forward. In packaging,...
The one thing your packaging needs to sell better online. I was doing some online shopping the other day (okay, full disclosure, lately I’m doing some online shopping EVERY day), when I came across an adorable package in one of my Google searches – I just loved the colors and...
We love to look at new products and check out the designs along with the latest and greatest techniques used for each package. This makes our shopping trips super long at the stores but the internet offers all of the innovation and new products we could ask for right at...
A few weeks ago, I wrote about how it’s crucial during this time of crisis for brands to step up and launch programs to help their communities that are also aligned with their company’s mission. As we all begin to try and move ahead in the “new normal,” and small...
Why you should not shelve your next big idea. Cooking is not something I enjoy to do nor am I good at it. I was lucky enough to marry someone who enjoys to cook and happily does so every night. Like a lot of people, we seem to be eating...
What kind of company do you want to be, now and moving forward? Some of the best news to come out of this time of very, very, terrible news are the stories you hear about companies and businesses doing what they can to help their workers and their communities. I...
3 top strategies for Better-For-You food brands in the age of pandemic As I sat watching TV over the weekend (or was it Tuesday – can anyone really tell anymore?) I caught a new commercial for ShamWow, the super cleaning shammy, featuring the old ShamWow pitchman, Vince Offer. Although I...
Pepe’s Churros, Designed by Levitskie Creative, Wins an American Package Design Award It feels good to be able to share a bit of good news – the design team at Levitskie Creative was recognized by Graphic Design USA for our work on Pepe’s® Churros in their 57th annual American Package...
Our top 3 tips to make sure your product stands out online. After placing an order with my favorite pet supply website, I immediately received a message that my delivery would be delayed due to recent high demand. Then we heard from a client who sells primarily through e-commerce sites...