Snacking in the Better-For-You Space

Who’s eating what? Are you selling to the right audience? We decided to plant a garden this year and our zucchini seemed to explode all at once. Maybe this is how it goes with squash but looking for other ways to eat it, I decided to try my hand at...

Navigating the New Normal

What innovative brands are doing NOW to move forward in a post-pandemic world. I think it’s finally setting in that a world already changing at fairly break-neck speed has experienced a cataclysmic social shift that is most likely going stay around for a while. Our American way of life has...

Put Your Best Color Forward

How many times have you bought a shirt or a new piece of clothing because the color looked just right on you? When it comes to color, we all have a favorite and we want to wear what we look best in, to put our best foot forward. In packaging,...

Lost OR Found

The one thing your packaging needs to sell better online. I was doing some online shopping the other day (okay, full disclosure, lately I’m doing some online shopping EVERY day), when I came across an adorable package in one of my Google searches – I just loved the colors and...

New Products Spotlight

We love to look at new products and check out the designs along with the latest and greatest techniques used for each package. This makes our shopping trips super long at the stores but the internet offers all of the innovation and new products we could ask for right at...

Does your packaging tell your story?

A few weeks ago, I wrote about how it’s crucial during this time of crisis for brands to step up and launch programs to help their communities that are also aligned with their company’s mission. As we all begin to try and move ahead in the “new normal,” and small...

Is Innovation Dead?

Why you should not shelve your next big idea. Cooking is not something I enjoy to do nor am I good at it. I was lucky enough to marry someone who enjoys to cook and happily does so every night. Like a lot of people, we seem to be eating...

Time to Choose

What kind of company do you want to be, now and moving forward? Some of the best news to come out of this time of very, very, terrible news are the stories you hear about companies and businesses doing what they can to help their workers and their communities. I...

Comfort Food

3 top strategies for Better-For-You food brands in the age of pandemic As I sat watching TV over the weekend (or was it Tuesday – can anyone really tell anymore?) I caught a new commercial for ShamWow, the super cleaning shammy, featuring the old ShamWow pitchman, Vince Offer. Although I...

Some good news to share.

Pepe’s Churros, Designed by Levitskie Creative, Wins an American Package Design Award It feels good to be able to share a bit of good news – the design team at Levitskie Creative was recognized by Graphic Design USA for our work on Pepe’s® Churros in their 57th annual American Package...