3 Reasons You Should Blog.
I admit it. I fell off the wagon. This is the first blog I’ve written in 3 months. Am I beating myself up? Nah (at least not anymore.) I’m picking myself up, dusting my blog off, and sharing with you the three reasons why you really, really should blog to build your business.
One: Position Yourself as An Expert.
You know a lot about whatever it is you do. That’s the reason you went into business in the first place, right? The problem is, no one will know if you never tell them about it. And since most people run away from the person at the party who endlessly talks about their job, the better way to inform your public is to put all that know-how in a place where it is always accessible – the Google machine. Or the interwebs, whichever you prefer. And the information can be used again and again, on LinkedIn, Facebook, Instagram. Whenever you can’t think of something to post, you can always go through your blogbrary (yes, I’ve made that up) and find info that would be relevant and helpful with a current topic.
Two: Show How You Think.
For better or worse, I’m a punny person. And I’ve recently decided to let that flow in my blog posts. Will everyone like it? Definitely not. But the people who do, will know something about me that resonates with them, and be more likely to remember me in the future. It also shows how I interact with my clients – we are no fluff, kindly tell-it-like-it-is kind of people, who enjoy what we do and like to laugh because life is too short to not love what you do 33% of your day. But it also shows how you approach a problem, your perspective, and what is important to you, even outside of work. The best branding attracts the people you want, and if you have your own business, you ARE your brand.
Three: You Dislike All Other Forms of Content.
If you strongly dislike being on camera, video is not going to work for you. Same with podcasts, and ESPECIALLY public speaking. Ever had to sit through a seminar presented by someone who wanted to be anywhere else? Yeah, you don’t want to be THAT person. So blog. Try and have fun with it. It doesn’t have to be perfect because you’ve learned by now that there is no such thing. And if you’re struggling with what to write about, just think about the interesting thing you had to deal with today, this week, or this month. Did you learn something through the process that will help you in the future? There’s a blog post! And since things will keep happening, you should never run out of things to talk about.
So let’s see how this goes. Fingers crossed I’ll be able to take my own medicine and keep up with this. But if I don’t, I will get back to it as soon as I can. Because no one is perfect, especially me. But I do know a lot about branding and packaging design for product-based businesses so if you need help with that, read my blog. Or send me a note and we’ll set something up. Promise.